@markmeta
The ABC of Business Development in Web3
most people overcomplicate it
It’s not talking to every project or everyone
Only 3 fundamentals:
> A ➜ Access
not just talking to people
but knowing who to talk to.
Leverage > Effort
Build win-win access that extend reach.
(E.g Polygon partnering with Starbucks)
> B ➜ Bets
99% of projects never survive the next meta.
making smart bets on who you partner with is very important.
Connect projects that makes product more accessible, usable, sticky.
(E.g Uniswap integrating Metamask)
>C ➜ Compounding
Announcements are cool but not enough
Partnerships compounds.
1 small integration → 3 new intros → 9 communities.
using campaigns x Grants
that’s how most projects build ecosystems.
(E.g Arbitrum & Avalanche incentive programs)
Will be diving into more details on how to become a BDM and positioning with a project in web3
Stay tuned ⚡
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