makesy pfp
makesy
@makesy.eth
base app’s user acquisition cost is market making long tail zora posts at a level where the windfall retains normie users. ergo: they should dump their entire marketing budget into systematically losing money on zora content coins. in addition to feed visibility, base has another lever to drive creator retention via discretionary micro payments. tech adoption curves differ between products with monetary and nonmonetary value props. when benefits are nonmonetary, it is more of a social decision (are a critical mass of my friends there?). this raises the user acquisition cost and lowers the likelihood of success when there are incumbents with network effects and switching costs. when the benefit is monetary, the decision is a rational/individual one. if you are making money, that is all of the validation you need. seeding an lp allows market makers to capitalize the user acquisition cost in a way that is volatile but easily quantified, perhaps even net profitable in the limit bullish case? Interesting.
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Christian Montoya 🦊 pfp
Christian Montoya 🦊
@m0nt0y4
How does this scale? Over time the market for content has to be driven by demand from the audience. Base can't subsidize demand forever.
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