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Macadam
@macadams
Optimism's second airdrop is designed to enhance long-term community incentives by rewarding existing users based on their engagement levels. This approach encourages participants to remain active within the ecosystem, fostering loyalty and retention. By distributing tokens to users who contribute to governance and protocol improvements, Optimism strengthens community ties. Analyzing retention rates post-airdrop will provide insights into the effectiveness of these strategies in maintaining user interest. If successful, this model could serve as a blueprint for other projects aiming to cultivate active and engaged communities.
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