july

If you don’t pay close attention, all your preferences could end up being not what you actually enjoy but what is high status or what will not anger your tribe

In a weird way with the advent of social media this is happening at scale that is unprecedented 

The other weird thing is all of our preferences are starting to converge; go to Italy in the summer if you are in the US, go to Venice, get a house, get the same instagram ad furniture, wear lulu lemon

Unconsciously were being herded, dangerous if you are not present

creating and destroying; flying cars, jet engines, roc.camera, july.rocks /faust

we're overfitting on some kind of stress. makes me wonder if the opposite is also true, that unstressed social media is unbound (therefore undervalued) preference.