Science

There’s nothing wrong with scheduling your marketing emails, but they won’t perform as well as trigger-based emails.

Just think about it… someone takes action, like adding a product to a cart, but does not complete the checkout.

Sending an abandoned cart email has a much greater revenue impact than a general marketing blast.

If you don’t believe me, look at the data.

Endless possibilities. Writing, gardening, making wines & cider, crocheting/knitting. Paint & carve wood. want to skydive. Enjoylife. Widowed, not looking.

Yep. Blasts look good in dashboards but triggers actually convert.
It’s always about timing, not volume.