"Dr Pepper, baby, it's good and nice." @jesse.base.eth @base.base.eth This is the creator economy working exactly as it should. But here's one market failure that I keep thinking about: That TikTok jingle just landed Romeo Bingham a major brand deal + national primetime TV commercial. Buffalo Wild Wings and Vita Coco are now knocking on their door. The numbers: 59M views. 50K comments and it drove over 20M+ viewers to ESPN for the Dr Pepper spot alone. BUT what if this momentum could be used a flywheel for the creator to build a long lasting brand? This is where creator tokens on Base could unlock something massive: - Instead of brands paying for one-off sponsorships, they acquire stake in the creator - Communities hold the creator token (not individual posts) and grow alongside the creator - Creators build invested communities, not just audiences I mocked up what this could look like 👇
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how I feel about posting on base app: Im still not sure what kind of content to post here. It seems very base ecosystem aligned but I think the app is meant to cater to a broader range of content. I really want to match my TikTok content but seems like taking a cold plunge 🥶
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Last week at a concert before catching the FLU 😭 Have some thoughts about concerts tho. I think they are the perfect activation to onboard people onchain. The answer: merch What do you think?
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