The missed one of the most confusing naming trend of recent history: upper case and removing vowels (EVRYTHNG, DNTL, MSCHF, MNDFL, etc...)

I remember talking to someone about RTFKT ("Artefact") to a friend for weeks before he realized I was talking about "R.T.F.K.T".

The missed one of the most confusing naming trend of recent history: upper case and removing vowels (EVRYTHNG, DNTL, MSCHF, MNDFL, etc...)

I remember talking to someone about RTFKT ("Artefact") to a friend for weeks before he realized I was talking about "R.T.F.K.T".

https://news.crunchbase.com/startups/historic-naming-trends-weird-boring-misspelled/?utm_source=cb_daily&utm_medium=email&utm_campaign=20250523&utm_content=intro&utm_term=content&utm_source=cb_daily&utm_medium=email&utm_campaign=20230703