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> In commoditized markets marketing budgets can reach 18–29% of revenue, compared to more traditional sectors where it is much lower. > As AI will make more and more services commoditized and abundant, we can expect a similar shift to ever-increasing investments in capturing, measuring, and monetizing human attention spot on thesis as always from @0xantidote.eth, and why i'm so bullish on the purple app. also, huge fan of the AI counter argument he has at the end of each of his pieces.
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