"The ad-supported web — particularly text-based sites — is going to fare considerably worse. In fact, the most substantive pushback to my defense of advertising was in my own excerpt: most ad-supported content is already terrible, thanks to the bad incentives both Zuckerman and Andreessen bemoaned, and the impossible economics enabled by zero marginal cost content generation and consumption."

"The ad-supported web — particularly text-based sites — is going to fare considerably worse. In fact, the most substantive pushback to my defense of advertising was in my own excerpt: most ad-supported content is already terrible, thanks to the bad incentives both Zuckerman and Andreessen bemoaned, and the impossible economics enabled by zero marginal cost content generation and consumption."
https://stratechery.com/2025/the-agentic-web-and-original-sin/?utm_source=substack&utm_medium=email