Imo one of the big opportunities in crypto right now is to figuring the new meta for project tokens. 

Current model of Seed → A → B → high fdv low float erc20 airdrop is broken and down only for 99% of projects. 

The naive solution of "just launch a liquid erc20 from the start" is likely incorrect. Having a low liquidity, tradable token creates the incentive for teams to turn their token price into the product.

Imo correct approach balances: 
* Early onchain existence (have a token at seed) to integrate with onchain infra
* Progressively more liquid in a controlled fashion (akin to secondaries) as project matures
* Whole process is about as easy to manage as Carta

I know this is a boomer take, but i just don't see 100x more companies wanting to go onchain if they have to enter the casino on day 1.