Eco-conscious listening habits reshape marketing. Artists promote digital-only releases to reduce physical waste, while eco-friendly merch like biodegradable T-shirts gains traction. Campaigns highlight carbon-neutral tours or partnerships with green charities, aligning with fans’ values. Streaming platforms advertise “low-energy” servers, appealing to sustainability-minded users. Festivals market solar-powered stages or plastic-free policies. However, high costs can limit smaller artists’ participation, and skeptical fans scrutinize claims for authenticity. Marketing leans green, but execution varies.