@links
It’s a shitty answer but: it depends.
Is anything you do defensible? (Ie copyright or patent). You can have a lawyer draft up a cease & desist, which may/may not get them to stop, but it’s the first shot in a legal battle. If this goes further it will cost you.
Do you have access to their customers on social? If they are using YOUR product as a sales pitch, the could be misrepresenting their own product and so their customers become your top-of-funnel.
Do you have communication chops? You could also poke the bear. Punching above your weight class is a valid communication strategy, but it requires skill and time - both things you likely have less of than your competitor.
Long view says to work to make your own customers satisfied and retained. There’s enough space for both of your businesses to work, and if people are buying what your competitor is selling (your work) then they are validating the market for you. If they fall off then their customers naturally fall back to you.
1 reply
0 recast
5 reactions