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✏️ One might think Meta has found PMF with Muse based on how much they are spending on marketing and execution, but one would be wrong. Spending $$$ is how an org the size of Meta searches for PMF.
Unlike smaller teams, success to Meta is tens of millions of activated users. They can’t take the risk of going slower and another large org swooping in and profiting from their insights. It’s a land grab - every bet MUST come with overwhelming spend.
Meta seems on top of the world now but time will tell if Muse is a real success or ends up like their metaverse play.
The key insight here isn’t that Muse doesn’t yet have PMF but that large organizations operate differently than small ones.
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