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In a world where everything is a commodity, brand is the most powerful business most. Brand is a shorthand for trust and alignment. Make no mistake, all these high-end brands who make everything in China and slap a label “made in Europe” for a technicality were trading their brand value for profit. They could have kept manufacturing in their own countries and still been profitable, but they needed to be MORE profitable every year. If you’re building a business, you’re building a brand. Make sure you set yourself up ti stay true to your values.

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