The competition among different cryptocurrency protocols can shape price trends. When a new and more efficient blockchain protocol is introduced, it may pose a threat to existing protocols. For example, if a new protocol offers faster transaction speeds and lower fees compared to an established one, the price of the established protocol's native coin may drop by 15 - 25% as users and developers start to migrate. At the same time, the price of the new protocol's coin may increase by 20 - 30% as it gains popularity. The market share of different cryptocurrencies is constantly in flux due to such technological competition, and prices adjust accordingly.