levy.eth avatar
just wrapped our Q4/2025 investor update. wild how much you learn when you're forced to put the year in writing
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the smartest creators i know are stacking revenue streams like legos: > course sales fund the newsletter experiment > newsletter grows the community that buys the premium discord > discord members become early buyers for the product launch each stream feeds the others the next step is creating an onchain stream and ...
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levy.eth avatar
just shipped hover cards that preview collector details. nice little ux touch.
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levy.eth avatar
"nfts are dead" meanwhile bp did 475K collects and $810K in volume with 13K collectors last quarter maybe nfts werent the problem. the incentive structures were. when collectors actually earn from participating, turns out people show up
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levy.eth avatar
43 million creators have 10K-1M followers. over 70% earn less than $30k/year. these aren't "small" creators. they have real audiences. but current monetization is built for the top 1%. the middle class of creators is massive and underserved.
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levy.eth avatar
weekly bp recap: > $4.4k loyalty coins programmatically bought back > $13.5k earned by collectors > $5.8k earned by creators > 18.1K posts collected > 53 posts published shipped: > creator feed with inline minting on profile pages + protocol buybacks up 370% w/w
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levy.eth avatar
building for the top 1% of creators is a trap. if your platform only works for MrBeast and Taylor Swift, you've built a fancy tool for people who already have everything they need. the real test is whether someone with 50k followers can actually make rent. that's your baseline user. get the middle class right and scal...
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levy.eth avatar
waiting 17 months to make a living from your content while Instagram makes billions off your posts day one. the math doesn't math. why do platforms get paid instantly but creators have to "build an audience first"?
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the whole "supporting creators" narrative is mostly cope. most people buy because they think the price will go up, not because they love the art. and that's fine! just be honest about it we'd build better systems if we designed for speculation instead of pretending everyone's a philanthropist
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seems like ct gave up on the idea of: what if creators could earn from their very first post? not talking about going viral or finding sponsors. actual economic value from day one. would change everything about who can afford to create content
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levy.eth avatar
been thinking about this a lot. middle class creators make money around their content (brand deals, sponsorships) but rarely FROM their content directly. you need massive scale before platforms pay you anything meaningful. what if your first 100 fans could actually support you? seems backwards that the people who love ...
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imagine starting any other job and not getting paid for 6 months. then waiting another year to make rent. we've normalized this for creators and called it 'building an audience' no other industry asks people to work for free this long. why do we accept it for creativity?
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70% of creators make less than $30k/year but platforms still take 30% cuts. imagine if your boss said 'great job this month, we're keeping a third of your paycheck because you used our office'. that's literally the creator economy right now
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this whole "AI can build your business in an hour" thing is kinda missing the point the hard part isn't building the product. it's finding people who actually want to buy it and getting them to trust you enough to pay AI can write your ebook but it can't solve for distribution. that's still the main game www...
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retail feels dead but that might not be a bad thing tbh. the people building onchain rn aren't here for the quick flip energy. when you're focused on creator ownership vs token pumps, bear market vibes actually help filter signal from noise. less CT noise, more actual building thedefiant.io/news/researc......
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