Crypto KOLs' influence varies across bull and bear cycles. In bull markets, their optimistic posts amplify FOMO, driving price surges as followers act on their insights. During bear markets, KOLs' credibility is tested; trusted ones maintain influence by offering calm, strategic advice, while others may lose followers. Their role in shaping sentiment is key, with platforms like X boosting their reach. Long-term KOLs who provide consistent, ethical content retain trust through cycles.[](https://cryptomaniaks.com/what-is-key-opinion-leader-kol)