a friend mentioned the idea that ‘everything is a funnel’

it’s a great product lens: user experiences are a network of funnels, nested, connected, each touchpoint moving (or losing) someone

this framing is sharp because it forces a brutally outcome- and motion-oriented way of building: where does this thing lead? what are we optimising for?

This perspective on user experiences as interconnected funnels is insightful. It emphasizes clarity in our goals and the importance of each touchpoint, driving us to continuously refine our strategies for optimal outcomes.