According to a report, the trio will proceed with a field trial for ECHIZEN Quest, a tourism digital transformation project leaning on NFTs. The joint project will begin its test run in Echizen City, Fukui Prefecture, and will run from November 2025 to the end of January 2026.

Toda Corporation will provide overall project management while also developing smart city infrastructure. Meanwhile, JTB will focus on tourism product planning and promotion, while Fujitsu will handle NFT issuance and the deployment of blockchain.