technology

Marketers have content marketing all wrong.

It won’t solve your traffic problems. The traffic you get from content usually has a lower conversion rate.

And content marketing will not drive you the revenue you’d like or help as much with retention as you would like.

Yet these are some of the things marketers create content for.

Does it mean you shouldn’t create content? No, it is still worth creating.

But content marketing won’t produce amazing results in any one specific category.

However, when you combine all of the benefits, they all add up. That’s the true power of content marketing.

Just don’t measure its success off of one single KPI.

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Content does all sorts of things.

It can create awareness for a cold audience, and reel them in.

Educates warm audience - keep them engaged.

In fact, it works across all customer journey phases; depending on your campaign goal.