reply guys

If you want to succeed with your app whether it’s social, trading, or anything else, the #1 question is what do people have to gain by using it

The whole show me the incentive and ill show you the outcome quote

I was just talking about this recently having the end user in mind is everything. 

The incentive can come in so many forms, whether it’s learning something new, gaining a skill, or getting real monetary value. 

If people don’t clearly see what they’re getting out of it, they’ll bounce.