Founders

Today's web3 with a16z episode is all about marketing — including differences between marketing in crypto and traditional tech.

The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens, raising founder profiles, and more.

Our experts are:

... Amanda Tyler (@amandatyler), who was most recently Head of Marketing at the Optimism Foundation (and was formerly at Polygon, Coinbase, and Google);

... Claire Kart (@clairekart), Chief Marketing Officer at Aztec (who previously was at Risc Zero and SoFi);

... in conversation with Kim Milosevich (@kimbatronic), CMO at a16z crypto (who was formerly VP of Comms at Coinbase, and who has spent decades in tech at a16z, Skype, Yahoo, and elsewhere).

Check out the full episode:  https://a16zcrypto.com/posts/podcast/marketing-101-startups-token-launches-memes-devs/

Marketing in crypto requires a unique approach - check out my convo with @amandatyler & @clairekart to hear more about tips for targeting developers, building your profile and more. Would love to hear your thoughts!

👋 Hi, we’re on the same team. 🔴✨Head of Marketing @ Optimism 

CMO Aztec // mother of chains // in testnet // reply girl

Building /neynar 🪐. Former CTO of $XMTR. Mom. Spirit animal is 🐼.

It’s time to fight for the right to create.

Today, @a16zcrypto, @standwithcrypto, @opensea are kickstarting the Creator Defense Fund, a legal defense fund for creators using blockchain technology to connect with fans, monetize their work, and bring creativity to the world.

We’re contributing $1M and partnering with top law firms to offer legal services and consultations for artists and creators who are facing potential government action or simply want to ensure they are structuring their NFT projects in a legal and compliant manner.

We back bold entrepreneurs building the next internet. 
a16zcrypto.com/

Grassroots advocacy hub to empower crypto users, builders, and supporters to make themselves heard. 🛡️ Become an advocate: standwithcrypto.org

The largest NFT marketplace. Buy, sell, & discover the internet of goods. Get help at http://support.opensea.io. We will never DM you first.

1/ Today we’re announcing the 25 promising startups in our Crypto Startup Accelerator (CSX) Spring 2024 cohort, which kicks off this week in London. More info on each company in my blog post:

1/ Today we’re announcing the 25 promising startups in our Crypto Startup Accelerator (CSX) Spring 2024 cohort, which kicks off this week in London. More info on each company in my blog post:  https://a16zcrypto.com/posts/article/crypto-startup-accelerator-csx-spring-2024-cohort

Programming, philosophy, history, internet, startups, crypto.

Investor: a16zcrypto.com

Author: readwriteown.com

product lead apps, social, and creators @base

Please spread the word to the book club, we’d love to have them!

Framedl

Framedl 2024-03-15 4/6

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Come see me talk about Read Write Own & the future of the internet in SF on March 19th.

I’m also signing books there.

More info & tickets: https://www.commonwealthclub.org/events/2024-03-19/chris-dixon-building-next-era-internet

All proceeds (aside from optional book purchase) will go to the non-profit Club.

crypto

🚨Big News🚨Wyoming just enacted a game-changing law for web3.

It creates a new entity for DAOs – the Decentralized Unincorporated Nonprofit Association (DUNA) – that’s been years in the making.

@cowriellc and I provide everything you need to know below: https://a16zcrypto.com/posts/article/duna-for-daos/

We now have a law that allows DAOs to operate legally in the way they were intended - decentralized and permissionless 💥 
Congrats to @milesjennings who worked tirelessly to bring this to life 👏

Trying to solve more problems than I cause @a16zcrypto

https://linktr.ee/milesjennings

Snow

Framedl 2024-02-29 6/6

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Framedl 2024-02-29 6/6

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https://framedl.vercel.app?id=b476dc55-c5a6-4d1d-8a88-1c356d5464a7

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PM at @coinbasewallet | ex co- founder of @bolide | shitcoins trader | passionate about UX 👩‍💻

I do! B/c you can do stuff outside all year long. And I need good mountains a drive away.

I feel for you! Though I’ll take London over NY 😄

After 2 weeks in darkness (NYC and London) I am SO happy to be back to sunny SF! (How do people live like that??)🌞

Look at these glorious beasts 🏔️ flying over Glacier area

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Lucky streak continues

Lucky night all around!

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