i think our olfactory is collectively underdeveloped as compared to sight
and i think the market around it could be a lot bigger

Probably an evolutionary thing, imagine how bad every other time period smelled

The ticker is $BERRY
/strawberry - https://www.base.org/name/oppai

no I'm saying we aren't close to the same level of develoent as other senses within the range of what we are capable of 

not that were not capable 

i.e. a trained ear hears stuff that an untrained doesn't (music, etc)
trained eye sees stuff that untrained doesn't (sport, military)