diet-coke

bought a 24 flat pack of diet cokes

pulled out the first can, greeted with bro

soon realized entire flat pack is all bros

welcome home, my new bros

It’s genuinely impressive to me how Coke has localized the name label campaign. Most companies can’t even localize a website

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

Coca-Cola has a complex bottlers on independent bottlers that also get to have a pretty big say on local marketing which is why you see such well executed outcomes

Wow! That makes so much sense. Erica’s Montreal can has *both* languages!!