@kagami

women’s health, including sexual health, have the odds stacked against them for educating and reaching new customers the crazy part is that 80% of all healthcare spend and decision making are by women worked at a menopause startup on product, marketing, content, and ops. for facebook/instagram ads, we had to get so creative with our copy, images, and landing pages to prevent getting flagged some of the most common symptoms aside from hot flashes/night sweats were termed “genitourinary symptoms of menopause” aka gsm which was mainly vaginal dryness/thrush and painful sex we couldn’t outright put this in ad or landing page copy despite offering direct access to physicians and fda approved treatments this was around the same time hims went viral with ed and hair loss treatments. most of their initial revenue was through ads (~ $1m in the first week) another crazy thing—anyone could get ed pills by completing an async intake form. and you could hop from d2c company to grab multiple prescriptions

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