Design

Designer Of The Week - @fffflood 

Week 02 – Each week, the Design Channel highlights one of the most influential designers in web3 and the Farcaster network. This week, we’re enjoying the company of @fffflood.

Flood is the CEO of Operating System ($OPSYS), a design and development firm with a primary focus on projects within the Base, Farcaster, and Clanker ecosystems. His work centers on creative direction, with core strengths in graphic design, UI/UX, brand synthesis, and 3D modeling.
With nearly two decades of experience in design and over ten years in the crypto space, Flood's journey began with a $20 purchase of ETH in 2014 — a small decision that ultimately shaped his entire career, specialization, and life's work.

1. What's your creative superpower?

My creative superpower at this point in time is probably the ability to code-switch between a number of client projects (~10 atm) and their different styles/directions/trajectories - most of which I have a large part in crafting myself.

I keep lists everywhere (textedit, Linear, Slack, waterproof paper in the shower - shoutout @derek) - these include dreams, inspiration, tasks and goals. It's kind of schizo, but it works for me. I think what people really notice and enjoy about Operating System's work is our collective ability to pour our whole heart and soul into every project (shoutout @phragg @vuisall - the other two founders of OPSYS). We try to share this with the Farcaster community as best we can through work in progress posts and token updates, though it never feels frequent enough.

2. Tell us about a project you really enjoyed — what made it special?

Recently, my favorite partnership projects push at the edges of what we think is possible within the context of Base, Farcaster and Clanker, breaking out of the box of "solved problems" that a lot of UI/UX and branding typically gets shackled to. cc: design twitter.
Thinking about the food+bev sites/architecture portfolios we used to work together on many moons ago feels incredibly easy in hindsight compared to the complex problems and design patterns we are solving for now. And I wouldn't run it back/trade it for a thing even though the net income delta is a bit more ‘uncharted’ here. Working in emerging tech/crypto/onchain social whatever we call this shit now is more attractive ~because~ of the unknowns. I wake up doing shit I love with people I care about every damn day and I wouldn’t trade it for any other fork in the road.

Anyway, it's hard to pick just one, but my top three-ish would be Clanker @dish, Native @derek, To Be Determined @clfx.eth, and The Network Company @lght. All of these projects continue to give OPSYS boatloads of creative freedom. The collaboration with the founders and everyone involved from the ‘key decisionmaking’ perspective has been a delight beyond expectation.

These projects let us explore new bleeding-edge archetypes that need to emerge from ‘the fog’ by our hand, rather than just pushing stale pre-existing patterns. Use the supernormal as a template but embrace the grit + the unknown unknowns. Long may these sorts of partnerships continue.

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Read the full interview and check out some of Flood's work on @paragraph!

https://paragraph.com/@designchannel/designer-of-the-week-flood

"Founders who are reading this: Reconsider your design partnerships and the resources you afford them - we want to give you the world. Let designers actually dream big with you + execute at scale just like you are. All we want is to work on a timeline comfortable enough to open the firehose and build it big, strong and beautiful for the long term with you." 

💙 💙 💙 @fffflood is an icon and a complete OG to work with.