@jonathancolton

Harnessing the Power of Innovators: Your Key to GTM Success When launching a new product, service, or idea to market, it’s easy to think big and dream of widespread adoption. But every successful go-to-market (GTM) strategy starts small—with the innovators. These early adopters, who make up just 2.5% of the population, are pivotal in shaping your offering and setting the foundation for growth.

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