@jonathancolton
Crypto is crossing the chasm.
The early days were easy — you were selling to people who already “got it.”
But the next wave of customers isn’t on-chain; they’re in boardrooms. They care about ROI, risk, and compliance — not tokenomics.
Jason Rosenthal nailed it: the best products don’t sell themselves.
Crypto’s next unlock isn’t more tech — it’s sales discipline.
Distribution now looks a lot like enterprise sales.
And that’s a good thing.
→ Read the full piece: “Crypto’s Crossing the Chasm: Why Distribution Looks Like Sales Again.”
https://paragraph.com/@jonathancolton.eth/cryptos-crossing-the-chasm-why-distribution-looks-like-sales-again?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55
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