@jonathancolton
Most founders are trained to look for obvious problems. The ones with search volume. The ones users can clearly describe.
But some of the biggest opportunities hide somewhere stranger.
The pain is real. People feel it every day. It costs them money, time, relationships. But they don’t have language for it yet, so they don’t treat it like a solvable problem. They treat it like weather.
This piece is about that class of problems and why distribution, at the highest level, is not just getting a solution to people. It’s helping people realize what they’ve been living with has a name, a shape, and can actually be fixed. https://paragraph.com/@jonathancolton.eth/if-its-not-thinkable-is-it-really-a-problem
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