@jonathancolton
Pain Creates Demand
Pain drives action. Whether it’s a small inconvenience or a major frustration, people actively seek solutions to their problems. If your content or product directly addresses a real pain point, your audience needs what you’re offering.
Think about the most engaged online communities—whether it’s indie hackers trying to escape 9-5 jobs, startup founders struggling with distribution, or artists looking for sustainable monetization. Each of these groups rallies around a shared pain, making them highly motivated to engage, share, and adopt solutions.
Published March 2025. Some things have changed.
This is an excellent read for a Sunday afternoon.
https://paragraph.com/@jonathancolton.eth/why-building-an-audience-around-a-user-pain-is-the-smartest-growth-strategy?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55
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