@jonathancolton
Totally agree. It’s a mistake to assume creators prioritize payouts over visibility.
The real job most creators are trying to get done isn’t “get paid”—it’s “get seen.” Distribution is the unlock.
Most creator income happens off-platform—brand deals, merch, subscriptions. Even on YouTube, ad share is just one stream. The common thread? Audience.
Monetization follows reach—not the other way around.
That’s why Farcaster is interesting. It’s not just crypto rails—it’s a network for early signal. Not mass-market reach. Aligned reach.
Frames, Warplet, and channels enable distribution mechanics, not just financial ones.
(Just wrote about this: What Job Is Farcaster Really Doing? https://paragraph.com/@jonathancolton.eth/what-job-is-farcaster-really-doing
Platforms that over-index on monetization miss the point. The job is visibility. The rest flows from that.
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