@jonathancolton
GTM Engineering is having a moment. The tooling is real, the timing argument is correct, and the practitioners building these systems are genuinely sophisticated. This piece isn't a rebuttal. It's a diagnostic.
The discipline has converged on excellent answers to the execution question. It has not asked two prior questions that determine whether those answers matter: is the signal honest, and is the physics right?
What follows is an attempt to name both failure modes clearly — not to argue against building the machine, but to argue that most teams are building it before they know what they're building it on.
https://paragraph.com/@jonathancolton.eth/gtm-engineering-and-the-honesty-problem?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55
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