@jonathancolton
Attention Is Energy (If You Treat It That Way)
Energy in physics is the capacity to do work.
Energy in networks is the capacity to create action — a token swap, a mint, a share, a ritual.
Attention isn’t just awareness — it’s potential energy waiting to become movement.
Like energy, it can:
-Enter a system (through curiosity, pain, identity, novelty, belief)
-Meet resistance (friction, confusion, hesitation)
-Leak (into apathy, silence, forgetfulness)
-Or be stored (as culture, identity, on-chain memory, tokens, habits)
Most products don’t die from lack of attention. They die because attention was never captured and stored.
Read more: https://paragraph.com/@jonathancolton.eth/the-thermodynamics-of-attention
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