distribution

🧠 “Distribution got optimized. Devotion got ignored.”
— @darkstar

🚧 Distribution Alone Won’t Save You
Most founders chase reach. But reach doesn’t guarantee resonance.
Devotion is earned—not bought—and it’s built when users see themselves in your product, your message, and your mission.

Darkstar makes the case: The next iconic companies won't just go to market—they'll go to meaning. They'll build subcultures, not just audiences.

That means:

Designing rituals that feel personal

Building language users adopt as identity

Inviting co-ownership, not just engagement

In Distribution is Hard, I call this finding your first wedge—the group that feels deeply seen.
That’s not just a strategy. It’s the seed of devotion.

🌀 Subculture is the strategy.
Build for allegiance, not just engagement.

🧠 “Distribution got optimized. Devotion got ignored.”
— @darkstar

🚧 Distribution Alone Won’t Save You
Most founders chase reach. But reach doesn’t guarantee resonance.
Devotion is earned—not bought—and it’s built when users see themselves in your product, your message, and your mission.

Darkstar makes the case: The next iconic companies won't just go to market—they'll go to meaning. They'll build subcultures, not just audiences.

That means:

Designing rituals that feel personal

Building language users adopt as identity

Inviting co-ownership, not just engagement

In Distribution is Hard, I call this finding your first wedge—the group that feels deeply seen.
That’s not just a strategy. It’s the seed of devotion.

🌀 Subculture is the strategy.
Build for allegiance, not just engagement.

https://darkstarcrashes.xyz/devotion-over-distribution?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55