Creators

As a content creator, 80% of the time I work with agencies that brands hire to manage paid gigs or collaborations. 

And by default, I don’t trust agencies.

They’re a business — their job is to make the brand happy, hit KPIs, and keep as much of the marketing budget in-house as possible. Which often means they’re not exactly incentivized to advocate for the creator.

Here’s what that can look like:

	1. Quoting my rate at 2–4x the actual amount to the client, then pocketing the difference 👀
	2. Trying to sneak extra deliverables or usage rights into the contract we never discussed 😪
	3. Saying “there’s no more budget” until I talk to the client directly and suddenly, there is 🙄

For people not in the creator space, this kind of stuff happens more than you’d think and unless you know what to look for, it’s easy to get underpaid or taken advantage of.

1/2

Great creator insight and from the brand side, I also try to avoid agencies. Direct relationships with creators leads to more authentic partnerships which is better for everyone.