Redphone
@redphone
Founder-led marketing is hardly about the product. It’s about the worldview behind it. The best founders are a little mad… like Columbus sailing off the map. They don’t know they’ll succeed. They say f it and build anyway. To upset the pre-existing order, they: 🧠Treat problems like puzzles 📉 See failure as data 🎲 Factor risk into every equation When we believe in their products, we start to believe in them. And when that happens? We canonize them in our minds. We adopt their worldviews. We shill their products to our frens. We don’t follow them because they’re safe. We follow them because they’re dangerous. They remind us that the map is not the territory. And the destination’s up to us.
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Jordan Charters
@jkcharters
Haha so me 🌀
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