Keccers push/pull strategy for early growth On social media 

There are 2 ways to use any social media 

A push: creating new top level material; the artist, a “creator”

A pull: pulling meaning or insight out of what others have shared; the reply guy 

At the start, for an unknown, it is usually not enough to do just one to gain a following. You have to do both, and be good at both. Imploring people to “create more interesting content” is generally true but usually neglects one side or the other. So a person who pushes out beautiful things but neglects to ever pull may feel insulted by this advice but it really means they need to thoughtfully engage with others as much as they thoughtfully create. It IS difficult objectively

We want to believe that the work should speak for itself. And you know yeah it should. But that is not the world we have created so learn to live with what we’ve got. Good work alone is not enough. It must be a part of a greater web of attention and relevance

this is a useful strategy for new casters!