One thing every bootstrapped entrepreneur needs to grapple with is margins. 

Feels like venture backed companies get away with some capital inefficiency if they’re growing fast enough. Too much inefficiency is bad, but growth is more important. 

When the money is coming out of your pocket, though, it’s a totally different story. For the longest time, I was just afraid to spend money. It felt like every expense was a direct hit to the money I was taking home. 

The last few months, I’ve been much more intentional about hiring help while keeping an eye on margins, and it’s made all the difference. I’m spending more, but I’m also making more. 

This is like Business 101, but I don’t think folks talk about the psychology of this enough. Your business isn’t “real” until you can disconnect how you think about the business account from your personal account.

I def suffer from this. Not willing to spend money and do everything myself. It kinda works tbh but probably not the best way.