Building a media business is the single highest leverage thing you can do in 2025 only if:

(1) You’re consistently getting better on a long time horizon, and
(2) You’re positioned to serve an audience that you actually enjoy talking to and building alongside long-term

seeker /native /believein /bedrock 🇵🇸

how do you personally measure "getting better on a long time horizon"?

increasing monthly subscribers? (+10 this month, +20 next month, etc)

something else?

hear you - i mean what’s the metric you use to measure that?