I've been thinking a lot about being a "compass" for builders and teams. The world is changing really, really fast. We're stuck in this thinking of "finding the signal in the noise," but in reality, we need a direction. An orientation that points your work toward relevant information and goals.

What is signal to you might not be signal to others. Unique signal is an asset if you can uniquely convert it to outcomes. But that direction is the thing that folks are missing.

I think brands end up filling that role. This is what I'm pushing Native to become: the compass for optimistic builders who want to take advantage of how malleable the world is becoming, and want to do so meaningfully and intentionally.