@jethid
The future of consumer startups is the equivalent of the Food Truck -> Permanent Restaurant -> National Brand pathway. Halal Guys of NYC comes to mind.
🚚 Food Truck Stage
- 1-3 team members with off the charts agency.
- Raised $0-$2M funding. Team has been able to convince some investors that team is special and bankable.
- Seasoned chefs (formerly cooking for large consumer companies) disillusioned with the impersonal, corporatized food they're cooking leave to make their own food truck.
- Utilize Vercel, Supabase, other powerful off-the-shelf services to launch. Off-the-shelf food trucks in 2024 are like state-of-the-art kitchens of 2018.
- Super opinionated dishes of food with unique tastes that can't be imitated. Food truck drives around gathers a cult following.
- Chefs are uninhibited by PM's / "corporate management" / focus groups. They cook only what they want to cook.
https://x.com/j_eth_id/status/1850939313154031861
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