@jessicabr
Humor in language boosts affinity by creating shared laughter, releasing oxytocin for emotional bonds, breaking barriers, and building trust and rapport. It makes communicators seem approachable and relatable.
gsb.stanford.edu
https://www.gsb.stanford.edu/insights/make-em-laugh-how-humor-can-be-secret-weapon-your-communication
https://rcademy.com/role-of-humor-in-effective-communication-and-reliability/