The fundamental problem to solve for with personal tokens / creator coins / etc. is the psychological effect of a significant price decline.

1. Most people are not equipped to manage a liquid, global, 24/7 traded asset.

2. Current norms are that if someone buys an asset, they expect the person / team / organization behind that asset are incentivized long-term to make that asset more valuable.

3. When there's a significant price decline, many / most creators will be overwhelmed by the hole they now need to dig themselves out of. Layer on a bunch of angry, pseudonymous people screaming at them on the internet.

4. Additionally, what happens when you want to stop creating? Like Outdoor Boys recently did. Contrast to a publicly traded company where the founder retires—the value still continues to accrue.

Possible ways to change this

1. Invent a new asset that's time bound. Closer to a prediction market or an option. "I'm speculating on X during period Y."

2. Change norms / culture -- this is super slow.

please explain more, "work to do". Do you mean do your talent and reward will follow?