Random thoughts on tokenized posts: 

Tokenized posts feel like user-generated content in the early 2010s. Creating feels strange and a little scary. Most people can't understand why anyone would want to create or consume it: "Why would anyone upload a photo of their food?">> "Why would anyone tokenize a photo of a handshake?" You really have to experience these tokens (create + buy) to understand the power of their ability to monetize and distribute content.

Memecoins aren't new, and Pumpfun pioneered a lot, but the experience for tokens is still far from good. The content, token creation, discovery, and transactions are very disconnected. What happens when all this is in one place? 

My short paragraph post is currently sitting at $1,341 in earnings from transactions. The post has 341 views. That's $3.94 per view. What does this look like for bigger and more in-depth ideas? Maintaining and growing a subscription newsletter is a slog. Writing coins might be another path for writers who want to focus on quality over quantity. 

Every creator will tokenize posts differently. I hypothesize there will be three main strategies:
- One token: a creator has one main token. Fans will expect the creator to keep investing in that token. 
- Token flywheel: a creator has a main token, and post tokens roll up to this main token somehow. Maybe zora is the easy button for this. 
- Everything's a token: a creator tokenizes every big post. Fans know the tokens are somewhat ephemeral and chase the next one. This feels like the most fun path. 

Product experiences and creators need to do more to cater to the buyers of these content tokens. Why will they keep buying these tokens if the majority go to zero? Kuaishou and Douyin have already figured this out with virtual gifts, where patronage changes the direction of the content and gives the buyer visibility. Post tokens need something like this. Patronage + speculation + entertainment + fame is a potent mix.  

It's still really, really early days, but I feel like a kid in a candy store with all these new tokens and mini apps.

DAU and $DAU

DAU is a task market that puts Farcaster mini-apps on steroids, where users get rewards for using apps, and builders get traction.

Swipe, mint, vote - get rewarded. With DAU, any onchain interaction in a Farcaster mini-app can rebate significant value back to users.

$DAU ties it all together. The more apps that plug in, the more tasks appear, the more value is created - for builders, earners, and holders alike.

Earners meet builders, and every completed action fuels ecosystem growth and sustainability. DAU pays users to engage where it counts, while builders get real users and $DAU holders share the upside.

Grow together, earn together. $DAU creates a self-reinforcing flywheel of tasks → users → fees → rewards, all purposefully built to benefit holders, earners, and builders alike.

Your next crypto side-quest starts here. Stack tokens while powering the apps you actually use.

How It Works

1. Use Farcaster Mini Apps
Take polls, swipe votes, recast content, or use DeFi apps—anything that drives ecosystem activity.
    
2. Earn $DAU And Other Tokens Automatically
Every qualifying action earns tokens. Just use the apps you already enjoy.
    
3. Hold $DAU to Share in Growth
When you hold $DAU, you participate in the ecosystem’s upside. The more apps grow, the more value accrues.

Token Design Philosophy - Adaptive by Design, Value to the Active Participants

The token design is intentionally flexible to adapt as the platform and ecosystem evolve. Rather than locking into rigid mechanisms from day one, DAU utilization will adjust based on real-world usage patterns and long-term sustainability goals.

Key Mechanisms May Include:
- Rewarding active platform participation
- Programmatic token use within the platform
- Ecosystem incentives for users and collaborators

Additional mechanisms will be explored over time based on platform growth, user input, and ecosystem needs. The priority is to build long-term utility and value for participants and token holders.

Token Fundamentals:
- Initial Supply: 1 billion $DAU, fixed
    - 20% - Pre launch allocation - @pure-markets auction and liquidity provisioning
    - 80% - Post-launch distribution, vested linearly over 1 year
- Token Rights: Fully transferable
- Contract Control: 3-of-5 team multisig for parameter adjustments

Supply Distribution:
- 50% (500M) User growth pool 0x682b63AFb18A6d99a3f67309C7ed4E190B4c4633)
- 20% (200M) Treasury (0xDd2cd6B5269BB9f916152573f52020Fcf36D0382)
- 10% (100M) → Doppler bonding curve
- 10% (100M) → Liquidity provisioning
- 10% (100M) investor + team vault (0xE6Ad7f76E92A6BA1A393C78A223176E28d762c3e)

Allocation Rationale
All tokens are locked for 1 year and vest linearly, except for LP tokens which are locked for 2 years. This ensures long-term alignment and establishes a more stable foundation for sustainable growth.

1. Launch Bootstrapping:
10% of tokens were leveraged utilizing a Doppler bonding curve on @pure-markets.
10% towards the initial Uniswap v3 liquidity pool, and are locked for two years.
    
2. User-Centric Distribution:
50% of tokens are reserved for the people who actively use and contribute to the platform’s growth. This is not a typical "community allocation"—tokens are earned through real participation, fostering deeper ecosystem alignment.

3. Treasury (Ecosystem and Growth Reserve):
20% is allocated to a treasury to support the long-term health of the ecosystem. This includes collaborations, integrations, and new opportunities that enhance the experience for all active participants.

4. Team Allocation:
10% is allocated to the team and contributors. This maintains alignment between the people building the platform and the broader community.

The Future of App Ownership

You're not just using apps, you’re helping grow the platform and becoming part of the upside.

This is only the beginning. Stay tuned for more $DAU insights and updates.

** 6 Under The Radar Content Items This Week **

* @jayme calls them 'random thoughts' on tokenized posts; seems well formed to me! Found this helpful from someone experimenting | https://farcaster.xyz/jayme/0x89eb8bcb

* I didn't know much about $dau but this is intriguing and some respected folks talking about it.... who is founder of $dau ? | https://farcaster.xyz/dau/0xb57e9d2c

* this cast got me looking into $dau ; I'm doubling up on @jayme for this summary, he's on a roll this week 🤷‍♂️ | https://farcaster.xyz/jayme/0x3b7ecb2e

* I find this an interesting use case & fascinating story to follow from @cristinaspinei as she compares her rewards here to Spotify streams | https://farcaster.xyz/cristinaspinei/0xf62e18f4

* @nounishprof has been one of the biggest advocates for the Trending Feed. I used it to despite its flaws. Sharing this to hopefully encourage a builder to make a simple trending feed in a mini app to track most popular casts | https://farcaster.xyz/nounishprof/0xe10a37a6

* There is now a mini app to unfollow all and rebuild your feed from @compusophy ... Early experiments from @adrienne @ccarella.eth doing this prompted more interest with the algo issues. Now you can experiment if you want | https://farcaster.xyz/compusophy/0x6e0242d8

product designer, 2x founder, yc alum // consumer ai by day, crypto side project by night // strength training to break a world 💪

building /gmfarcaster network |
blockchain ENT prof |  ⌐◧-◧ Nouncillor, Nouner, BuilderDAO community resident /builder

Cohost of /gmfarcaster, a live stream Farcaster news show.  Engineer. Mom x 3.

On a web3 journey. Guiding friends & allies on adventures in the new world |

Nouncil | web3 storytelling | iambradq on Twitter | FC OG