11	When a large financial institution plans to launch cryptocurrency trading services, it can bring more legitimacy and capital to the cryptocurrency market. This can lead to an increase in trading volume and potentially drive up prices. For example, it may attract its existing customers to enter the cryptocurrency market. However, it may also bring more regulatory scrutiny as the entry of large financial institutions often attracts the attention of regulators, which could also have a negative impact on the market if regulations become more stringent.