keccers
@keccers.eth
What would you do to make over cereal? People have moved away from it because they (rightfully) believe it to be too unhealthy for breakfast Now manufacturers are diligently working to change that, updating cereals to have more protein and no colors When I worked at PepsiCo’s media agency, the focus was on trying to rebrand some cereals not for breakfast but for snacking, where it might be more appropriate to eat junk I would like more healthy options in single serve packets that they can up charge me on — many more people are single so it fits with demographic trends, and could also fit in with the concept of cereal as a snack https://www.fooddive.com/news/breakfast-cereal-makeover-health-kellogg-general-mills/748239/
6 replies
0 recast
20 reactions
Chaotic Neutral
@jayce
This is a nonissue really. Cereal eaters do so because it is cereal. Popularity in the past probably owed a lot to novelty and product placement. If it were me, I’d focus on less options, keep winners and keep their operating cost low. Wait for the pendulum of en vogue to swing back, then step 3: cash checks. As market costs rise, eventually millennials will say “remember when I ate cereal three meals a day and maintained 9% body fat? I’ll just buy the family pack and go for a run… also my kids are jerks so if they don’t like it then tough nuts”
1 reply
0 recast
1 reaction
keccers
@keccers.eth
I don’t think they are convinced it will swing back. It has been declining for decade +
1 reply
0 recast
2 reactions
