We're starting to see products built using blockchains that are better in some ways than their competitors built with traditional tech stacks.

Operations Executive | CEO, COO | Tech, Ops, Efficiency | Fmr. Kickstarter, TeachersPayTeachers | NYCOO.org

Some of those blockchain products' sales and marketing materials are focused on the fact that they're using the blockchain and not on the problems they solve for their potential customers, not on specifically what they do better than current solutions.

If your headline is, "An X Built on Ethereum", then you're probably doing something wrong.

What problem is your potential customer trying to solve?

It's a really small total addressable market of people whose problem is "I need an X built on the blockchain."

If the only benefit of your blockchain product is that it's built on the blockchain, then you're not going to win many customers and you should question your entire approach.

They probably need something faster, cheaper, open source, censorship resistant, transparent, or something else that the blockchain can bring that traditional technology can't.