Outdoor extreme training formats—such as obstacle course races, rock‑climbing endurance events and trail ultramarathons—are reshaping consumer expectations by blending fitness with adventure. Participants now seek experiential workouts that engage mind and body in natural settings, challenging the traditional gym’s four‑wall environment. As a result, many gyms find their static equipment and scheduled classes less appealing to thrill‑seeking members, forcing them to introduce outdoor boot camps, mobile pop‑up workouts and partnerships with adventure brands to stay relevant. This pivot demands a radical rethink of membership models and facility programming, as the conventional treadmill‑and‑dumbbell formula struggles to compete with adrenaline‑pumping, variable‑terrain experiences.