@jake

some principles for building in crypto: - underpromise, overdeliver - better for market cap to lag product than vice versa - buyback strategically, not automatically - include caveats and context in public communications - default to public communications vs. groups & DMs - don't state things as fact which are not objectively true - don't call things "inevitable" - don't be sarcastic in ways that harm if misunderstood - don't tell or advise people to buy the token - state facts frequently and reference sources as able - be authentic, transparent, and straight forward - work hard and smart not one or the other - experiment freely with one-time things - it is hard to predict outcomes of actions in advance - reject recurring commitments by default - minimize maintenance required to run the product - work with as few people as possible - do the part that you are great at, hire a complement - what makes sense in theory may not work in practice - try not to get down about market cap when it's down - it's ok to let market cap add motivation when it's up - crypto is extremely nascent, no one knows the future - if it was easy and obvious everyone would be doing it - best practices are not always the best practices - listen to feedback from top users, ignore it from haters - unanimous feedback may very well be wrong - if it's a toss-up, try the thing that is more different - design little things you love even if no one will care - always be aware of t-x implications to avoid big traps - the vast majority of what you ship no one will care - if it is not extremely simple, no one will understand it - assume people need to see it 20x before they notice - assume every incremental click has a 99% churn - it is easier to be prolific than perfect on the internet - do things you are mostly interested in, stop the rest - every passion project includes some tedious work - one-time actions are rarely a waste of time - recurring commitments and costs are what kill you - make money ethically and responsibly or else don't - treat people fairly and check that they feel that way - you will never make all users, holders, etc. happy - seize opportunities to delight people unexpectedly - never get so risky with investments you can blow up - good investments can be bad if the ride steals focus just stream of consciousness, hope it is helpful.

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