@jacob
People like to say Zora pivots, I prefer to say we iterate.
Here's what shipping the same idea many times over 5 years looks like, taking learnings from each one:
Start:
+ Physical goods on Uniswap pool
+ 1/1 NFT perpetual auctions
+ 1/1 NFT coldie auctions
+ Fixed supply priced editions
+ 1/1/X fixed price drops
+ Redeemable NFTs
+ Timed editions with customizable price
+ Timed editions with standard mint fee
+ Timed editions with standard mint fee + rewards model
+ Lazy minting for gas free creation + first minter reward
+ Move from marketplace UX to Social UX
+ Add orderbook style secondary markets
+ Move to L2 (before base is even live)
+ Support multichain with a default (our own L2)
+ Acquire mint fun
+ Move secondary markets onchain with 1155+ERC20 hybrid
+ ERC20 bonding curve experiment with wow
Decide to go all in on coins
+ Simplify down to Base only
+ ERC20 coins on uniswap v3 with rewards model
+ ERC20 zora
+ ERC20 coins on uniswap v4 with much better rewards model
+ ERC20 creator coins
+ Connect posts, creators coins and zora into one symbiotic market
I'm almost certainly missing some things in here as well but you get the gist.